I’m not sure how many of you will have read about this on the BBC but climate change is back in the news and its wording is in the limelight. People are saying that using big fancy words puts you off the topic – do you agree?
The example used is about the Kyoto Protocol and says:
“Under the Clean Development Mechanism, emission-reduction projects in developing countries can earn certified emission reduction credits. These salable credits can be used by industrialized countries to meet a part of their emission reduction targets under the Kyoto Protocol.”
So if it said:
“Projects which are environmentally friendly can earn credits which is all part of the Kyoto Protocol.”
Would you be more likely to be enthused by the subject?
Personally I don’t think it’s a case of how it is worded – but more how it is presented. If it is shown to be a boring topic then people won’t give it a chance, but if we shine the spotlight on the captivating aspects then this is what will ignite the fire.